E-Learning Corgi focuses on distance training and education, from instructional design to e-learning and mobile solutions, and pays attention to psychological, social, and cultural factors. The edublog emphasizes real-world e-learning issues and appropriate uses of emerging technologies. Susan Smith Nash is the Corgi's assistant.
Let's explore a macroeconomics scenario set during a zombie apocalypse in a beach resort town. The setting is a once-busy vacation destination, with beaches, miniature golf courses, pizza places, boardwalk attractions, and gelato shops now overrun by chaos.
The zombies are shuffling toward places where they can reliably find crowds of people — and therefore, in the logic of the scenario, “fresh brains to munch on.” This creates a vivid way to think about how consumer behavior changes during a crisis. Instead of focusing on leisure and tourism, people suddenly become much more interested in safety, escape, and survival. The imagery of panicked tourists, overwhelmed businesses, and zombies converging on popular attractions helps illustrate how an external shock can completely transform normal patterns of economic activity.
The slide also shows how demand shifts during an emergency. In ordinary times, a beach town might see strong demand for pizza, mini golf, boardwalk treats, and other recreational services. But when zombies appear, demand surges for barriers, fencing, helmets, security services, and even experimental deterrents — such as blasting Bach and Mozart if people believe the music annoys zombies.
This is a playful example of demand shifting to the right for goods and services associated with protection and survival. The slide uses the idea of “anti-zombie” strategies to make a serious economic point: when fear and risk rise, consumers reallocate spending toward whatever they think will help keep them safe. Even if some solutions are unconventional or unproven, people may still rush to buy them if they believe there is a chance they will work.
At the same time, the slide demonstrates supply problems and labor shortages. As much of the labor force flees the zombies, local businesses can no longer operate normally. Restaurants, resorts, mini golf businesses, shops, and boardwalk vendors may cut hours, reduce services, or close altogether.
This is shown through the “supply shifts left” idea: fewer available workers means fewer goods and services can be provided. The result is a reduced supply of local services and rising prices for whatever remains available. This is why the slide includes “Help Wanted” signs — in a crisis, some employers may become desperate to hire anyone willing to stay, which can drive wages upward. In macroeconomic terms, the labor supply falls, and businesses must compete harder for scarce workers.
Overall, the slide is a creative illustration of supply and demand interacting under extreme conditions. Demand rises for protection-related goods, supply falls for normal local services, and labor shortages create additional disruptions across the economy. Prices increase in some areas, output falls in others, and the entire local market becomes unstable.
The zombie-apocalypse theme makes the lesson memorable, but the underlying economics is very real: when a major shock changes people’s priorities and limits the ability of businesses to operate, both supply and demand can shift dramatically. The slide uses humor — from brain-hungry zombies to Bach-and-Mozart deterrents and emergency help-wanted signs — to show that macroeconomics helps explain how communities respond when normal life is suddenly turned upside down.
