Strategies for Repurposing Content to Build High-Value Online Educational Offerings

One of the best methods for building revenue and sales for technical products and services is to provide education and training. However, it’s not always easy to organize the training, or to know what to offer. There are advantages and disadvantages for each form of education. They can be standalone, and they can also be bundled to create online units that can be place in sequences to help master a topic, or to provide review for those that require complementary skills or content.

Assuring the Best Granularity / Building Block approach
--Training and professional development content
--Identify purposes
--White Papers
--Podcasts / Audio
--Webinars
--Training manuals
--Stand-alone assessments (test your knowledge, etc.)
--Stages and sequences – tie to individual’s career development
--Types of content and how to match to products

sketch by susan smith nash

Steps for Selecting the Best Speakers/Instructors and Subject Matter Experts for Your Program

·    --Identify what you want to accomplish

·      --Is this a one-off or part of a series?

·      --How advanced are your learners?

·         --How technical is your instructor?

·               -- Match-making: your instructor, the style, the assessment, the materials
          _Use a Guru! 

·               -- How will your SME perform?  How will the “face” deliver the content?

·               -- It is a lot more than content: sequence, style, clarity, charisma, chunking, scaffolding, assessment, mastery learning, and more

     How do you plan to market your course? The best of the best?

·         --Guide on the side? Self-Directed? Independent “Discovery” learning?

·         --Fail-safe your experts: Backup texts and assessments

How to Select the Best LMS or VLE for your Organization  

·        --Learning Management System? Or, Virtual Learning Environment?

·        -- What’s the difference between an LMS and a VLE?

·         --What are you using your e-learning for? What are your goals and overall purpose?

·        -- How many people will be using the training?  Students?

·        --How much input will the internal administrators, SMEs, etc. have?

·        -- What do you have to show credentialing or regulatory bodies in order to achieve compliance?

 
Concluding Thoughts 
Course and curriculum needs change. Careers, jobs, and skills paths change. The person who was learning to program Ruby on Rails and Java yesterday for a shopping cart application could be cryptocurrency mining for Bitcoin tomorrow. Make sure that your approach is flexible.