Why Neuroscience Matters in Website and eLearning Design

When it comes to designing websites and eLearning programs, it's easy to get caught up in tools and templates—but there’s something deeper that can really elevate your work: understanding how the brain responds to design. Neuroscience isn’t just for labs and textbooks. It offers practical, powerful insights into how users take in information, stay engaged, and remember what they learn. And when we apply those insights, we can create learning experiences that are not just functional, but impactful.

Keeping those neurons firing! (recorded on Juneteenth by Susan Nash)

Take something as simple as color and shape. A recent study by Nissen and colleagues (2024) used brain imaging to explore how people respond to different website designs. They found that blue-colored designs and rounded buttons made people feel more relaxed, less skeptical, and more likely to engage. Why? Because our brains evolved to associate blue with safe, calming environments like the sky and water, and to view rounded shapes as approachable and non-threatening. On the other hand, sharp corners and lots of red can trigger the opposite: alertness, caution, even discomfort.

Here's an example: an online learning platform revamped their interface, swapping out harsh red accents and boxy buttons for soft blue tones and rounded shapes. The result? Learner engagement and satisfaction scores climbed significantly. People stayed on the site longer and completed more modules. It wasn’t just about making things look nice—it was about tapping into how the brain naturally processes visual cues.

Another real-world example: a global logistics company redesigned its compliance training. They color-coded content so users could instantly recognize urgency—red for critical warnings, green for safe actions, and blue for instructions. These visual signals aligned with how the brain reacts to color in high-stakes settings. The results were clear: learners performed better on scenario-based tasks and made fewer errors. Neuroscience explains this: when cognitive load is reduced through intuitive design, people can focus more on the content and less on figuring out what to do next.

Verbal processing matters too. Research on language areas of the brain (Amunts et al., 2004) shows that when information is structured in logical, semantic categories, people are better at remembering and using it. This has huge implications for how we write eLearning content. Organizing lessons into clearly defined themes, using consistent language, and providing visual anchors (like icons or mind maps) can support the brain’s natural way of retrieving meaning.

Why is the dog wearing a black sock? (sketch by Susan Nash) 

Now, imagine a virtual high school biology course that uses subtle attention cues—like pulsing highlights or animated arrows—to bring learners’ eyes back to key information when they start to drift. These cues could be timed to match typical attention cycles (about 10–12 minutes). While hypothetical, this kind of design could increase quiz scores and completion rates by keeping learners mentally “in the room.” It’s a simple, neuroscience-informed strategy with a big potential payoff.

One caution: just because something sounds scientific doesn’t mean it is. Neuro-linguistic programming (NLP), for example, often uses fancy terms like “neuro” and “programming,” but as Roderique-Davies (2009) points out, it lacks real scientific backing. That’s why it’s important to focus on design practices supported by solid, peer-reviewed research.

In the end, understanding a little neuroscience goes a long way. It helps us create websites and learning experiences that feel intuitive, engaging, and even enjoyable. And best of all, it helps learners get what they need faster—and retain it longer. For anyone involved in design or training, that’s a win.

References

Amunts, K., Weiss, P. H., Mohlberg, H., Pieperhoff, P., Eickhoff, S., Gurd, J. M., ... & Zilles, K. (2004). Analysis of neural mechanisms underlying verbal fluency in cytoarchitectonically defined stereotaxic space—The roles of Brodmann areas 44 and 45. NeuroImage, 22(1), 42–56. https://doi.org/10.1016/j.neuroimage.2003.12.031

Nissen, A., Riedl, R., & Schütte, R. (2024). Users’ reactions to website designs: A neuroimaging study based on evolutionary psychology with a focus on color and button shape. Computers in Human Behavior, 155, 108168. https://doi.org/10.1016/j.chb.2024.108168

Roderique-Davies, G. (2009). Neuro-linguistic programming: Cargo cult psychology? Journal of Applied Research in Higher Education, 1(2), 58–63. https://doi.org/10.1108/17581184200900014

How Did Teresa de Avila keep from being killed as a witch?

 Teresa of Ávila lived in 16th-century Spain during a time when the Catholic Church was incredibly suspicious of anyone claiming direct spiritual experiences. The Spanish Inquisition was at its peak, and mystical experiences were often viewed as potentially heretical or even demonic. Women, especially, faced scrutiny if they claimed to have visions or direct communication with God. 

Teresa became known as a mystic because of her extraordinary spiritual experiences - ecstatic visions, levitation during prayer, and what she described as mystical marriage with Christ. She wrote detailed accounts of these experiences in works like "The Interior Castle," describing the soul's journey through different stages of prayer and union with God. Her writing was so vivid and psychologically astute that it influenced spiritual practice for centuries.

What made her particularly dangerous in the eyes of authorities was that she was a woman teaching about theology and mysticism - areas typically reserved for male clergy. She also reformed the Carmelite order, establishing stricter convents that emphasized contemplative prayer over the more relaxed monastic life common at the time. This reformist activity drew attention from both church and civil authorities.

Teresa definitely walked a tightrope regarding accusations of witchcraft or heresy. Several of her confessors initially thought her visions might be demonic. She was investigated by the Inquisition multiple times, and her writings were scrutinized for theological errors. The fact that she experienced physical phenomena like levitation made her particularly suspect, as these were often associated with witchcraft.

However, Teresa had several things working in her favor. She was highly educated, came from a noble family, and was incredibly shrewd about church politics. She always submitted her experiences to male confessors for approval and framed her mystical experiences within orthodox Catholic theology. She also had powerful allies, including influential Jesuits and eventually King Philip II himself.

Her influence during her lifetime was enormous. She founded seventeen reformed convents, mentored other mystics like John of the Cross, and her writings provided a roadmap for contemplative spirituality that balanced mystical experience with practical wisdom. She managed to navigate the dangerous waters of her era while fundamentally changing Spanish monasticism.

Here's a website that explores the Seven Mansions of the Inner Castle written by Teresa of Avila. https://myss.com/entering-the-castle/seven-mansions/ 

Sophie Charlotte Belnos: A 19th-Century Company Artist's View of Indian Culture

Sophie Charlotte Belnos (1795-1865) stands as a significant figure among the Company Artists—European artists who documented Indian life during the British colonial period. Her meticulous illustrations of Hindu religious practices and Bengali cultural life represent some of the earliest ethnographic visual records of colonial India, offering unique insights into the intersection of European artistic techniques and Indian cultural documentation.

 ‘Nautch Girl or Bengal Singing Girl’

Early Life and Background

Born on February 18, 1795, in Danapur, Bengal, Belnos was raised in Calcutta as part of the European colonial community (Roebert, 2021). While British by nationality rather than Anglo-Indian, her upbringing in India profoundly shaped her artistic perspective and cultural understanding. Her marriage to French miniature artist Jean-Jacques Belnos, who had introduced lithographic printing to India in 1822, proved instrumental in her artistic development (USEUM, n.d.). This partnership not only provided her with technical expertise in lithography but also positioned her within a network of artists and cultural observers in colonial Bengal.

Artistic Development and Professional Career

Belnos began as an amateur artist but evolved into a professional lithographer and illustrator, demonstrating remarkable entrepreneurial spirit for a woman of her era. In 1847, she established her own lithographic studio in Calcutta, gaining artistic and financial independence (USEUM, n.d.). Her transition from amateur to professional artist reflected both the growing opportunities for European women in colonial India's artistic landscape and her own determination to document the culture surrounding her with professional rigor.

Major Works and Cultural Documentation

Belnos produced two landmark publications that established her reputation as a Company Artist and cultural documentarian:

Twenty-four Plates Illustrative of Hindoo and European Manners in Bengal (1832)

This seminal work featured hand-colored lithographs created from Belnos's original sketches, with lithographic work by A. Colin and her husband (Saffron Art, 2020; StoryLTD, n.d.). The publication included descriptive text in both French and English, reflecting the multicultural nature of colonial Bengal and making the work accessible to both French and English-speaking audiences. 

The work documented both male and female dancers, providing insights into Bengali cultural practices and social hierarchies. Notably, Belnos recorded that "natives of both sexes of respectability will never dance themselves; it is considered derogatory to their dignity," capturing indigenous attitudes toward performance that predated later colonial moral campaigns (Roebert, 2021).

The Sundhya or the Daily Prayers of the Brahmins (1851)

This comprehensive documentation of Hindu religious practices showcased Belnos's deep engagement with Indian spiritual culture over nearly two decades of observation. The work illustrated various prayer ceremonies, hand gestures (mudras), religious vessels, and devotional practices dedicated to deities including Vishnu, Ganesha, Hanuman, and Shiva (Rawpixel, n.d.; The Heritage Lab, 2021). This publication demonstrated her commitment to understanding and accurately representing complex religious practices that were often misunderstood or misrepresented by European observers.

Artistic Analysis and Cultural Significance

Belnos's work represents a unique fusion of European artistic techniques with Indian subject matter, characteristic of the Company School style. Her illustrations demonstrate several key analytical features:

Technical Innovation: By combining traditional European watercolor techniques with the newly introduced lithographic printing process, Belnos created works that were both artistically sophisticated and reproducible for wider distribution. The hand-coloring of her lithographs maintained the personal touch of original artwork while allowing for multiple copies.

Ethnographic Precision: Unlike many contemporary European artists who romanticized or exoticized Indian subjects, Belnos approached her documentation with anthropological rigor. Her detailed attention to religious gestures, ceremonial objects, and cultural practices suggests she spent considerable time observing and understanding the contexts she was illustrating (Roebert, 2021).

Cross-Cultural Perspective: Her work reveals a European woman's attempt to bridge cultural understanding during the colonial period. The bilingual text in her publications indicates an awareness of multiple audiences and a desire to communicate across cultural boundaries. Her documentation of both "Hindoo and European Manners" suggests she saw herself as documenting a hybrid colonial culture rather than simply exotic Indian practices.

Gender and Social Commentary: Belnos's inclusion of female dancers and her observations about social attitudes toward performance provide valuable insights into gender dynamics in colonial Bengal. Her work captures the complex social hierarchies and cultural tensions of the period from a female European perspective, adding a dimension often missing from male-dominated colonial documentation.

Historical Significance and Accuracy

Belnos distinguished herself through her commitment to ethnographic accuracy, a quality that sets her apart from many contemporary Company Artists. She included endorsements from members of the Royal Asiatic Society to validate the authenticity of her cultural representations (Roebert, 2021). Her collaboration with Jean-Jacques Belnos produced some of the earliest visual records of yoga practices during the colonial era, featuring detailed illustrations of yogic postures and spiritual practices that modern scholars consider remarkably accurate (The Heritage Lab, 2021).

Legacy and Later Life

Belnos's documentation provides invaluable insights into 19th-century Bengali culture and Hindu religious practices that might otherwise have been lost or misrepresented. Her work represents a bridge between European artistic techniques and Indian cultural subjects, embodying the hybrid nature of Company Art while maintaining respect for the subjects she documented. She died on April 24, 1865, in Copenhagen, Denmark, leaving behind a body of work that continues to inform our understanding of colonial Indian culture and early cross-cultural artistic exchange.

Examples of Her Work

Several of Belnos's illustrations are available in digital collections:

Religious ceremonial illustrations: Hand gestures and prayer poses from "The Sundhya" can be viewed at Rawpixel's Sophie Charlotte Belnos collection

Cultural documentation: Examples from "Twenty-four Plates" are featured in academic discussions at Pictorial Indian Dance History

Contemporary exhibitions: Her work has been displayed in modern contexts, as noted in the Artsy collection from Swaraj Art Archive

Sophie Charlotte Belnos's contributions to Company Art demonstrate how European artists in colonial India could serve as cultural interpreters, creating visual records that transcended mere documentation to become valuable historical and anthropological resources. Her work remains significant not only for its artistic merit but also for its respectful and accurate representation of Indian cultural and religious practices during a critical period of cultural contact and colonial transformation.

References

Roebert, D. (2021, September 5). Depictions of dancers in the Bengal Presidency by three artists: c. 1820-1840. Aspects of Pictorial Indian Dance History. https://pictorialindiandance.wordpress.com/2021/03/13/depictions-of-dancers-in-the-bengal-presidency-by-three-artists-c-1820-1840/

Rawpixel. (n.d.). Sophie Charlotte Belnos images. https://www.rawpixel.com/search/sophie%20charlotte%20belnos

Saffron Art. (2020, January 15-16). Sophie Charlotte Belnos. Antiquarian Books Auction [Lot 38]. https://www.saffronart.com/auctions/PostWork.aspx?l=29841

StoryLTD. (n.d.). Sophie Charlotte Belnos - Twenty-four plates illustrative of Hindoo and European manners in Bengal. https://www.storyltd.com/auction/item.aspx?eid=4253&lotno=4

The Heritage Lab. (2021, June 20). Yoga: A story in art. https://www.theheritagelab.in/yoga-art/

USEUM. (n.d.). Sophia Charlotte Belnos. https://useum.org/artist/Sophia-Charlotte-Belnos