But.. watch out for the robots! The second part of the video discusses another article that explains how not to lose your marketing job to a robot.
Link to a presentation / podcast:
https://screencast-o-matic.com/watch/cqeeDC0q7f
Biraglia, A., and; Kadile, V. (2017). The Role of Entrepreneurial Passion and Creativity in Developing Entrepreneurial Intentions: Insights from American Homebrewers. Journal of Small Business Management, 55(1), 170–188.
Purpose
of the article: How can
we use creativity and entrepreneurship to adjust ourselves in difficult times?
Useful
findings: We can apply
Bandura’s Social Cognitive Theory (SCT) to understanding how and why people are
entrepreneurs, and how and when they succeed.
Learning,
Motivational and Behavioral processes are the result of reciprocal and
bidirectional interactions
Environmental Inputs
Personal Factors
Behavioral Outcomes
Applicability of the article
•
Entrepreneurial passion is often a characteristic of people who are able to
turn hobbies into businesses, and they relate to a thorough knowledge of the
topic and also skills and practice.
•Creativity
helps a person solve problems, and thus build a sense of self-efficacy and
confidence.
•
Entrepreneurial self-efficacy and entrepreneurial intentions are very much
influenced by feedback from the environment (awards, collaborations, and
presumably financial rewards).
•To
assure success in an entrepreneurial endeavor, it is important to build
reinforcing feedback loops that strengthen cognitive, behavioral, and
environmental factors.
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Cramer, T. (2017). How Not to Lose Your Marketing Job to a Machine. EContent, 40(5), 4–8.
Purpose
of the article: To
discuss how artificial intelligence is replacing some jobs in marketing, but
creating others.
Useful findings: Machine learning and artificial intelligence are highly effective at conducting market research and selling, but for each task for AI, there is a need to manage it.
Applicability of the article:
-Each AI function also needs a person who can design and manage it.
-With the proliferation of websites, it is often necessary to have a human who determines if a site is fraudulent.
-Creativity is still uniquely human. To develop strategies to grow markets, and also to tell stories still requires human beings.
Useful findings: Machine learning and artificial intelligence are highly effective at conducting market research and selling, but for each task for AI, there is a need to manage it.
Applicability of the article:
-Each AI function also needs a person who can design and manage it.
-With the proliferation of websites, it is often necessary to have a human who determines if a site is fraudulent.
-Creativity is still uniquely human. To develop strategies to grow markets, and also to tell stories still requires human beings.
