One of the
best methods for building revenue and sales for technical products and services
is to provide education and training. However, it’s not always easy to organize
the training, or to know what to offer. There are advantages and disadvantages
for each form of education. They can be standalone, and they can also be
bundled to create online units that can be place in sequences to help master a
topic, or to provide review for those that require complementary skills or
content.
Assuring the Best Granularity / Building Block approach
--Training and professional development content
--Identify purposes
--White Papers
--Podcasts / Audio
--Webinars
--Training manuals
--Stand-alone assessments (test your knowledge, etc.)
--Stages and sequences – tie to individual’s career development
--Types of content and how to match to products
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| sketch by susan smith nash |
Steps for Selecting
the Best Speakers/Instructors and Subject Matter Experts for Your Program
· --Identify what you want to accomplish
· --Is this a one-off or part of a series?
· --How advanced are your learners?
·
--How technical is your instructor?
· --
Match-making: your instructor, the style, the assessment,
the materials
_Use a Guru!
· --
How will your SME perform? How will the “face” deliver the content?
· --
It is a lot more than content: sequence, style,
clarity, charisma, chunking, scaffolding, assessment, mastery learning, and
more
How do you plan to market your course? The best of the best?
·
--Guide on the side? Self-Directed? Independent
“Discovery” learning?
·
--Fail-safe your experts: Backup texts and
assessments
How to Select
the Best LMS or VLE for your Organization
· --Learning Management System? Or, Virtual Learning
Environment?
· --
What’s the difference between an LMS and a VLE?
·
--What are you using your e-learning for? What are
your goals and overall purpose?
· --
How many people will be using the training? Students?
· --How much input will the internal administrators,
SMEs, etc. have?
· --
What do you have to show credentialing or
regulatory bodies in order to achieve compliance?
Concluding Thoughts
Course and curriculum needs change. Careers, jobs, and skills paths change. The person who was learning to program Ruby on Rails and Java yesterday for a shopping cart application could be cryptocurrency mining for Bitcoin tomorrow. Make sure that your approach is flexible.
